Parking is included in the cost of your admission ticket.
The Alliant Energy Center is served by four entryways:
- Main Gate from Rimrock Road on the Southeast
- Nolen Gate from John Nolen Drive on the East
- Olin Gate from Olin Avenue on the North
- Rusk Gate from Rusk Avenue on the South
Alliant Energy Center staff will direct you to the closest available parking spot.
If you are bringing any type of trailer, you must enter through the Olin Avenue entrance.
Peak Traffic Times
Midwest Horse Fair experiences extremely heavy traffic on Friday and Saturday between the hours of 9:00 a.m. and 11:30 a.m. If you are looking to avoid the line at ticket booths we recommend you consider arriving on the grounds before or after the peak traffic time mentioned above.
NEW In 2023 - Park & Ride Options!
Midwest Horse Fair and Alliant Energy Center are proud to present NEW Park & Ride options for 2023.
Avoid the traffic at and surrounding the Midwest Horse Fair by parking at Ahuska Park or Dutch Mill Park and Ride locations. We have arranged for Badger Bus service to run every 15 minutes to and from the park and ride lots Friday and Saturday from 7:00 am - 11:00 pm and on Sunday from 7:00 am - 6:00 pm. As a THANK YOU for leveraging this new service, everyone that uses either of the Park & Ride lots will receive a 25% OFF one item for the Midwest Horse Fair Gift Shop while supplies last (no cash value)! Look for the Midwest Horse Fair blue parking signs and take advantage of this new service!
Please note Saturday Parking Plan:
Due to the volume of attendees on Saturday, external parking lots are utilized to accommodate guests. Starting at 9:00 a.m. the Department of Transportation and local Sheriffs will be diverting parking to external lots to avoid traffic back ups on the belt line. External lots will be utilized until full and shuttle buses will circle these lots to offer free rides to the Alliant Energy Center. Once external lots are full, parking on the Alliant Energy Center grounds will resume.
If you wish to park on the Alliant Energy Center grounds on Saturday, we recommend you arrive before 9:00 a.m. on or after 10:00 a.m.
Will Call Booth
The will call booth is located after the Olin Avenue entrance gate.