Rideshare Drop-Off Location
If you're taking a taxi or rideshare to Midwest Horse Fair, direct your driver to enter in the Rusk Avenue gate and leverage the shuttle bus lane to drop you off by the ticketing tent outside our Exhibition Hall.
NEW Park & Ride Lots!
Midwest Horse Fair and Alliant Energy Center are proud to present NEW Park & Ride options for 2023. Avoid the traffic at and surrounding the Midwest Horse Fair by parking at Ahuska Park or Dutch Mill Park and Ride locations.
We have arranged for Badger Bus service to run every 15 minutes to and from the park and ride lots Friday and Saturday from 7:00 am - 11:00 pm and on Sunday from 7:00 am - 6:00 pm.
As a THANK YOU for leveraging this new service, everyone that uses either of the Park & Ride lots will receive a 25% OFF one item for the Midwest Horse Fair Gift Shop! Look for the Midwest Horse Fair blue parking signs and take advantage of this new service!
Will Call Booth
Please note if you need to visit the Will Call booth to pick up general admission tickets, you must use the OLIN AVENUE ENTRANCE. The will call booth is only located just after the Olin Avenue entrance gate.