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April 16, 17 & 18 - 2027

Alliant Energy Center
Madison, Wisconsin
Please mark your calendar as we look forward to honoring our shared interest and celebrating the almighty equine

April 16, 17 & 18 - 2027

Alliant Energy Center
Madison, Wisconsin

Join Us In: Days | Hours | Minutes
The Midwest Horse Fair is the top 3-day horse fair in America. Held in Madison, Wisconsin at the Alliant Energy Center, it has been growing and going strong since 1979. Every year the Midwest Horse Fair gets bigger & better, and this year will be no exception! The Midwest Horse Fair is owned by the Wisconsin Horse Council, Inc. All proceeds from the Fair are returned to the WHC and are used to represent and foster a unified equine industry in Wisconsin, to promote the equine through leadership, education, service, and communication, and to take a proactive role in the future growth and development of the equine industry.
Mark Your Calendars!
Mark Your Calendars!
Midwest Horse Fair Returns next April 16, 17 & 18 - 2027
We hope you will join us April 2027 for an extraordinary weekend of everything equine!
See Future Dates
Reach Your Target Audience
Reach Your Target Audience
Distribution of 25,000!
Advertise your growing business to thousands of equine enthusiasts with the Midwest Horse Fair Official Program! The program is a complete guide to the event and with full-color, glossy pages it becomes a keepsake long after the event concludes.
Find Out More
Forever Branded Invitational Wild Horse Challenge
Forever Branded Invitational Wild Horse Challenge
10 teams will advance to the final round where they’ll compete for an incredible $50,000 in cash and prizes!
From wild to willing. From uncertainty to partnership. See what’s possible when trust comes first.
Learn More!
Listen to the Midwest Horse Fair Podcast!
Listen to the Midwest Horse Fair Podcast!
New "Outside the Arena" Podcast
Hear stories about MHF clinicians and entertainers as they share their expertise and about their lives outside the arena.
Listen now
NEW Merchandise!
NEW Merchandise!
Many Designs to Choose From
Midwest Horse Fair gift shop NOW on Amazon!
Shop Now
Bring Your Horse
Bring Your Horse
Looking to get involved at the Midwest Horse Fair?
Midwest Horse Fair offers multiple ways for you and your horse to become a part of the action! Applications will be posted as they become available starting July 1.
View Applications
Plan Your Trip
Plan Your Trip
Everything you need to know to attend
Parking information, shuttle service routes, directions, maps, hours and so much more!
Start Planning
Stable Lane
Stable Lane
Learn More About Local Farms
Are you in search of a farm or stable offering boarding, lessons or training services? Visit Stable Lane, located in Pavilion One!
Explore Stables
Become an Exhibitor
Become an Exhibitor
Fill out the 2027 new exhibitor application
If you have an equine related product that you would like to sell or promote, than Midwest Horse Fair is the sure way to reach tens of thousands of horse lovers!
Learn More & Apply