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April 16, 17 & 18 - 2027

Alliant Energy Center
Madison, Wisconsin

Forever Branded Invitational Wild Horse Challenge

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Forever Branded Invitational

Wild Horse Challenge

Midwest Horse Fair is teaming up with Forever Branded and the Bureau of Land Management for an exciting new competition that puts trust, partnership and horsemanship in the spotlight—the Forever Branded Invitational Wild Horse Challenge!

Twenty untamed horses gathered from Bureau of Land Management (BLM) lands will be paired with 20 experienced horse trainers. Together, they’ll spend time building trust, developing communication and forming a partnership with a horse that was once completely wild.

Then, the teams head to Midwest Horse Fair to put that partnership to the test! Competitors will face two preliminary trials on Friday and Saturday, showcasing the progress they’ve made and the connection they’ve built.

Only 10 teams will advance to the final round on Sunday, April 18, where they’ll compete for an incredible $50,000 in cash and prizes.

From wild to willing. From uncertainty to partnership. See what’s possible when trust comes first.

Schedule

Time and locations to be announced with Midwest Horse Fair schedule in early March, 2027. 

Prizes

The top 10 competitors will receive cash and prizes totaling $50,000!

How to Participate

This is an invitational so the competitors will receive an invitation from Forever Branded. 

All are welcome to come watch each preliminary and the final freestyle which are available with your general admission ticket (no additional ticket purchase necessary).


Forever Branded logo

Forever Branded

Forever Branded Vision is to forever be steadfast champions of the wild horse and burro community.  The Bureau of Land Management named Forever Branded its newest nationwide partner in November 2024.

Learn more: https://foreverbranded.org/

BLM logo

BLM

The Bureau of Land Management manages and protects wild horses and burros on 25.5 million acres of public lands across 10 Western states as part of its mission to administer public lands for a variety of uses. The Wild Horse and Burro Program's goal is to manage healthy wild horses and burros on healthy public rangelands. 

Learn more: https://www.blm.gov/whb


Blain's Logo

Wild Horse Challenge proudly sponsored by: Blain's Farm and Fleet