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April 17, 18 & 19 - 2026

Alliant Energy Center
Madison, Wisconsin

Information & Rates

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Interested in becoming an exhibitor at the 2026 Midwest Horse Fair?

Do you have an equine-related product or service you would like to sell?


New applications will not be reviewed until September 2025.

Please note, if you applied and were not placed for our current event, a new application is required every year. Applications do not carry over from year to year.

If you are a current exhibitor from our 2025 event, you have until August 1 to renew for 2026 with a minimum 50% deposit or you will need to reapply as a new exhibitor and fill out the application to start the approval process.

To Apply:


Selection and Payment:



2026 Exhibitor Rates



LocationSize of SpaceCost
Hallway
Inside Exhibition Hall
10x10$600
Regular
Inside Exhibition Hall
10x10$690
Corner
Inside Exhibition Hall
10x10$805
Large Corner
Inside Exhibition Hall
10x15$880
Lobby
Inside Exhibition Hall
10x10$1,000
Mendota Room Atrium
Inside Exhibition Hall
10x10$690
Mendota Room
Inside Exhibition Hall
8x10$570
Coliseum
(Non-profit or Handmade item exhibitors ONLY)
Inside
8x10$325
Trailer Avenue
Outside (Truck & Trailer sales ONLY)
12x40$450
Sidewalk
Outside Exhibition Hall
10x20$385
Small
Outside Mall
10x20$385
Large
Outside Mall
20x20$770
P1 Plaza Area
Outside Mall
10x60$750
Food Court
Outside (selling food for onsite consumption)
15x25$415