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April 19, 20, 21 - 2024

Alliant Energy Center
Madison, Wisconsin

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Information & Rates

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Interested in becoming an exhibitor at the 2024 Midwest Horse Fair? 

Applications for the 2024 Midwest Horse Fair will be available by June 1.

New applications will not be reviewed until September 2023.  

Please note, a new application is required every year.  Applications do not carry over from year to year.

If you are a current exhibitor from our 2023 event, you have until August 1 to renew for 2024 or you will need to reapply as a new exhibitor and fill out the application to start the process.

To Apply:


Selection and Payment:



2024 Exhibitor Rates


LocationSize of SpaceCost
Hallway
Inside Exhibition Hall
10x10$575
Regular
Inside Exhibition Hall 
10x10$665
Corner
Inside Exhibition Hall  
10x10$775
Large Corner
Inside Exhibition Hall
10x15$850
Lobby
Inside Exhibition Hall  
10x10$965
Mendota Room Atrium
Inside Exhibition Hall
10x10$665
Mendota Room
Inside Exhibition Hall 
8x10$550
Coliseum 
(Non-profit/Hand-made item exhibitors ONLY)
Inside
8x10$325
Trailer Avenue
Outside (Truck & Trailer sales ONLY)
12x40$435
Sidewalk
Outside Exhibition Hall
10x20$375
Small
Outside Mall
10x20$375
Large
Outside Mall
20x20$750
Extra Large
Outside Mall 
20x30$1,125
Food Court
Outside (selling food for onsite consumption)
15x25$400