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April 11, 12 & 13 - 2025

Alliant Energy Center
Madison, Wisconsin

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Information & Rates

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Interested in becoming an exhibitor at the 2025 Midwest Horse Fair?

Applications for the 2025 Midwest Horse Fair will be available after June 1.

New applications will not be reviewed until September 2024.

Please note, if you applied and were not placed for our current event, a new application is required every year. Applications do not carry over from year to year.

If you are a current exhibitor from our 2024 event, you have until August 1 to renew for 2025 or you will need to reapply as a new exhibitor and fill out the application to start the process.

To Apply:


Selection and Payment:



2025 Exhibitor Rates

At this time we are full for our event and not accepting applications.

If you would like to possibly join us in 2026, our exhibitor application will be available after June 1.

Thank you!


LocationSize of SpaceCost
Hallway

Inside Exhibition Hall
10x10$575
Regular

Inside Exhibition Hall
10x10$665
Corner

Inside Exhibition Hall
10x10$775
Large Corner

Inside Exhibition Hall
10x15$850
Lobby

Inside Exhibition Hall
10x10$965
Mendota Room Atrium
Inside Exhibition Hall
10x10$665
Mendota Room

Inside Exhibition Hall
8x10$550
Coliseum

(Non-profit/Hand-made item exhibitors ONLY)

Inside
8x10$325
Trailer Avenue

Outside (Truck & Trailer sales ONLY)
12x40$435
Sidewalk
Outside Exhibition Hall
10x20$375
Small

Outside Mall
10x20$375
Large

Outside Mall
20x20$750
Extra Large
Outside Mall
20x30$1,125
Food Court
Outside (selling food for onsite consumption)
15x25$400