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April 16, 17 & 18 - 2027

Alliant Energy Center
Madison, Wisconsin

Attendee Info > About Us > Supporting Sponsors & Brand Partners

Supporting Sponsors & Brand Partners

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The excitement is building for the 2027 Midwest Horse Fair! We’re proud to welcome an incredible roster of sponsors - brand partners, contributors, and supporting businesses- who help bring the Fair, our clinicians, and the equine community together in a BIG way.

We’re grateful for these outstanding partners and can’t wait for another unforgettable Midwest Horse Fair in 2027!

Blains 600 Sq

Blain's Farm & Fleet

Premier Event Sponsor of Blain's Farm & Fleet Coliseum, & Presenting Partner of the Saturday Night PRCA Rodeo, Clinician Ray Ainsworth, Kids Korral, Horse Lane, & Information Booths

John Deere

Distinguished Sponsor and Official MHF Equipment Provider

Menzel's

Signature Sponsor of Menzel's Exhibition Hall, Exclusive Provider of Outdoor Furniture & Presenting Partner of the FFA State Horse Judging Competition

Tribute Superior Equine Nutrition

Esteemed Event Sponsor of Pavilion 2 & the Presenting Partner of Celebrity Horses

Yoder's Ranch Wear

Official Event Sponsor of Pavilion 1 & the Presenting Arena Panel Partner

ABI Attachments 600x600 Vertical 2025

ABI Equine

Featured Sponsor & Presenting Partner of the Official Arena Drag of MHF

Breeches.com

2027 New Sponsor Partner

Cinch Resized 2

CINCH

Valued Official Clothing Sponsor, Presenting Sponsor of Sunday Military Day & Equine Career Exploration

Compeer Financial

Official Event Partner & Presenting Sponsor of Breeds & Disciplines

Doctor's Choice Supplements

Official Event Partner & Presenting Sponsor of the Draft Horse Hitch

Double Dan Horsemanship

Official Event Partner & Featured Sponsor of Amber Marshall

Junkin Jo's Boutique

Official Event Sponsor & Supporting Partner

Nutrena No Tag 600X600

Nutrena

Featured Event Sponsor of the Nutrena Hall Lecture Rooms & Presenting Partner of Friday's PRCA Rodeo

Purina

Official Event Sponsor & Brand Partner

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Saddle Up Clothing Company

Valued Official Sponsor

Standlee

New 2027 Midwest Horse Fair Partner

Boehringer Ingelheim

Boehringer-Ingelheim Animal Health

Official Event Sponsor & Presenting Partner of the Pavilion 1 & Pavilion 2 Aisle Banners

Cutco 625x625

Cutco

Official Event Sponsor

Eclectic Horseman

Featured Sponsor & Official Publication of the MHF

Ht Vertical Logo600X600

Human Touch

Official Event Sponsor & Exclusive Massage Chair Provider

KLC Livestock

2027 New Sponsor Partner & Cattle Supplier of MHF

Texas Roadhouse 625x625

Texas Roadhouse

Supporting Partner of MHF

The HorseNet

Official Event Partner