April, Madison, Wisconsin | Midwest Horse Fair

Please mark your calendar as we look forward to honoring our shared interest and celebrating the almighty equine

April 16, 17 & 18 - 2027

Alliant Energy Center
Madison, Wisconsin

Join Us In: Days | Hours | Minutes

The Midwest Horse Fair is the top 3-day horse fair in America. Held in Madison, Wisconsin at the Alliant Energy Center, it has been growing and going strong since 1979. Every year the Midwest Horse Fair gets bigger & better, and this year will be no exception! The Midwest Horse Fair is owned by the Wisconsin Horse Council, Inc. All proceeds from the Fair are returned to the WHC and are used to represent and foster a unified equine industry in Wisconsin, to promote the equine through leadership, education, service, and communication, and to take a proactive role in the future growth and development of the equine industry.

Mark Your Calendars!

Midwest Horse Fair Returns next April 16, 17 & 18 - 2027

We hope you will join us April 2027 for an extraordinary weekend of everything equine!

See Future Dates

Reach Your Target Audience

Distribution of 25,000!

Advertise your growing business to thousands of equine enthusiasts with the Midwest Horse Fair Official Program! The program is a complete guide to the event and with full-color, glossy pages it becomes a keepsake long after the event concludes.

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Forever Branded Invitational Wild Horse Challenge

10 teams will advance to the final round where they’ll compete for an incredible $50,000 in cash and prizes!

From wild to willing. From uncertainty to partnership. See what’s possible when trust comes first.

Learn More!

Become a Volunteer

Apply today to earn free admission!

Each and every year, a large team of volunteers show up to help make the fair possible.

Join the Team!

Listen to the Midwest Horse Fair Podcast!

New "Outside the Arena" Podcast

Hear stories about MHF clinicians and entertainers as they share their expertise and about their lives outside the arena.

Listen now

NEW Merchandise!

Many Designs to Choose From

Midwest Horse Fair gift shop NOW on Amazon!

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Bring Your Horse

Looking to get involved at the Midwest Horse Fair?

Midwest Horse Fair offers multiple ways for you and your horse to become a part of the action! Applications will be posted as they become available starting July 1.

View Applications